Joe Crisara

So the first thing is like, I have to look at something like something like a weather stripping missing from the bottom of a garage door.

and say that's not healthy or safe that can let water snow that's a that could create a slip hazard that could let insects and rodents come in the house and create bacterial growth i believe that has to be fixed like i don't look at it like yeah we should take a look at it i like dude that's got to get fixed uh that's not even i'm not negotiating i'm not going to leave till we get that like i believe that something like weather stripping on the bottom of a garage door

that we got to take care of today like i'm not gonna i'm not gonna let that go i'm not gonna put the a1 name on a garage door that doesn't have that problem fixed does that make sense so you gotta believe in the company and the the quality and reliability of the company so you're saying i'm not gonna bypass that problem i believe in the safety and health of my clients i'm not gonna bypass that problem really it starts with believing

the effect of the problem, quality, reliability, safety, health, and the service of letting me take care of it, that's called pure motive service, Tommy, which we teach in the book.

A pure motive service is I am motivated every day.

I don't know what's going to happen.

i do know i'm going to make a friend i'm going to fix the quality and reliability of the solution i'm working on i'm going to fix the safety and health for the client to enhance that safety and health i'm going to make sure that we do the service so we can take care of it so the client doesn't have to lift the finger that's what i'm going to do and if you believe in those things you're standing on a solid rock foundation called pure mode of service and i welcome everybody

to join me in Pure Motive Service.

And we can all do the Pure Motive Pledge together.

And there's companies out there, Tommy, every day they have a meeting, they do the Pure Motive Pledge stating publicly that they believe in that.

It's like a ritual that they believe in.

And that's what changes companies and makes it permanent.

Because the team, like you said, Tommy,

Nobody can do this by themself.

We have to do it together as a team.

And the team will succeed when we work together.

When the team starts fracturing and people have their own way of doing things, then that's when we start losing our mojo.

We start losing what we're working on together because we're trying to do our own way, our own.

I would say this, Tom, the things we do together

are illuminated on a success path the things we do by ourself is a dark place that is janky and leads us to destruction honestly so don't do things by yourself do it with your team the team has a way of doing it we have to do this together uh and tommy you embody that i mean nobody can speak on that more than you do you taught me about that honestly when i saw what you do at a1 garage door i was a student of you that's what i learned from you make sense