Joe Hyrkin

They're finding us because we're known in the industry.

Other publishers that they know and respect are using us, et cetera.

So our growth is really driven by the engagement.

It's ridiculously low given what we're doing, but

But it's actually hard to really specify it because we've been around for eight years.

We're clearly the leader in the space.

And so there's a certain amount of growth that we are able to generate because of the seen and experienced value that's out there in the marketplace.

So what is it though?

No, I mean, if you throw a whole bunch of things into it beyond just the $10, if we throw marketing budgets and everything else and all that stuff, we're kind of in the $30, $40, $50 range.

And they stick around for a long time.

Yeah.

Yeah, more or less.

And again, it depends on the plan that they're on and how they're, how they're using us and that sort of thing.

But it's, it's, again, I think it's much more a tribute to the, the impact that we're having on the way in which

publishers are making their content available the the value that they're seeing in terms of um how they can understand who's consuming using uh reading the content how they can monetize the content etc so it's it's um

there's a range of elements that really go into that value that they're receiving.

Oh, because the publishing industry is at a very foundation.

It's about passion and enthusiasm and what moves people, what moves people in their lives.

I mean, people are,

for centuries, they want to be consuming content ideas that inspire and interest them.