Joe Koufman

We just broke our 100,000-unit soul mark.

Yeah.

I mean, unfortunately, when we talk about it as a essentially a dating service for brands and agencies, my mom thinks I actually work for a dating company.

that's funny but yeah so our focus is on making connections between brands and agencies we our model traditionally has been that we've been paid by the agencies to help them with their business development and outreach to potential clients okay so the agencies who are actively responding to rfps and things are you're helping them kind of fine-tune requests for proposals and land those deals with new brand clients

Yeah.

In many cases, we actually can help subvert the RFP where you find a need.

Yeah.

And then the client will actually hire the agency directly.

But we are being paid by the agencies to find the opportunity and then make the connection and then get out of the way.

Sure, sure, sure.

So one of our agencies, I mean, a good example for here in Atlanta is obviously Coca-Cola is a really well-known brand.

And one of my clients that I had a relationship with needed help telling a story about Coca-Cola's new water sustainability efforts and the fact that they are actually now water neutral in their manufacturing processes, which is a really big deal.

And it's been a lot of years in coming to get to that point.

Well, they needed help telling that story, not only here in the United States, but internationally.

And so we were able to make a connection to one of our agencies that is focused on public relations.

And they did a deal and now helped tell that story.

Yeah, I don't want to get into the detail of the numbers for that because it's not my deal.

It's between Coca-Cola and the agency, but it was a pretty significant deal for the agency for sure.

Yeah, we were traditionally, we're shifting the model a little bit here in 2017, and I can talk more about that.

But we traditionally were paid by the agency to put them through a very thorough upfront vetting process.