Joe Koufman
๐ค SpeakerAppearances Over Time
Podcast Appearances
And then we were paid a monthly retainer as well as a percentage of the deal.
$5,000 a month per agency.
Okay.
Yeah, it's a year deal.
No, it's monthly.
We launched it at the beginning of 2014.
So, I spent eight years at a B2B lead gen company, a .com called KnowledgeStorm.
Oh, yeah.
We were acquired by TechTarget.
Yeah, TechTarget went public, raised $130 million, and then used about half of the money to buy Knowledge Storm, but I think we sold for $58 million.
Yeah, all cash, right?
Oh yeah, exactly.
And then I joined a small digital shop that was then acquired by a full service agency called engage.
And I spent six years leading business development and marketing there.
And we were acquired by publicist group, which is one of the major holding companies.
There are four holding companies that own almost all marketing agencies in the world.
And when we got acquired by publicists,
We were doing around 40 plus million in revenue at Engage.
And that was towards the end of 2013, mid to late 2013.
And, you know, when I left, I had six job offers that were mostly from agencies that wanted me to do what I did for Engage, but do it for them.