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Joe Koufman

๐Ÿ‘ค Speaker
160 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

And then we were paid a monthly retainer as well as a percentage of the deal.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

$5,000 a month per agency.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

Okay.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

Yeah, it's a year deal.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

No, it's monthly.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

We launched it at the beginning of 2014.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

So, I spent eight years at a B2B lead gen company, a .com called KnowledgeStorm.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

Oh, yeah.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

We were acquired by TechTarget.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

Yeah, TechTarget went public, raised $130 million, and then used about half of the money to buy Knowledge Storm, but I think we sold for $58 million.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

Yeah, all cash, right?

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

Oh yeah, exactly.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

And then I joined a small digital shop that was then acquired by a full service agency called engage.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

And I spent six years leading business development and marketing there.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

And we were acquired by publicist group, which is one of the major holding companies.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

There are four holding companies that own almost all marketing agencies in the world.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

And when we got acquired by publicists,

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

We were doing around 40 plus million in revenue at Engage.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

And that was towards the end of 2013, mid to late 2013.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

And, you know, when I left, I had six job offers that were mostly from agencies that wanted me to do what I did for Engage, but do it for them.