Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Joe Koufman

๐Ÿ‘ค Speaker
160 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

And that's when the idea came about to really help marketing agencies grow and really focus on independent, smaller agencies versus the big holding company.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

400 K plus an earn out of 1.5 million because they were in the middle of an acquisition situation.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

So you said, I'll say that with that money came absolutely batshit crazy expectations.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

And so I had to definitely temper their expectations as well as temper the, um,

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

I said, you should maybe temper the salary along with the expectations.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

It was.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

I mean, other than joining a very young company twice.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

So when KnowledgeStorm was acquired, we were 130 people and I was employee number 10.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

Did you have equity there?

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

Joe, did you have equity in KnowledgeStorm?

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

No, a little bit.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

I mean, I bought a nice laptop with the money I made from that.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

Okay.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

Well, I made a very big transition while I was at knowledge storm.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

That was interesting.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

Um, I had gone from being an account manager and I remember my salary was $60,000 a year.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

And what year was this?

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

Uh, geez, 2011, 2000, 2000.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

And I had the opportunity after about three years of doing that, I really had an interest in sales and moving over to the sales side of things.

SaaS Interviews with CEOs, Startups, Founders
665: Blessed or Gutsy? CEO Turns Down $400k Salary to Launch Own Agency

And what I realized was that if I moved into sales,