Joe Koufman

uh, we're going to kill it.

We're going to, we're going to cross a million.

Yep.

And you're on track right now.

2.2 million.

Yep.

Absolutely.

So, so to do that, we had to change the model a little bit and, um,

so traditionally we've had only one agency in each discipline or category.

And by discipline or category, I mean one web design agency, one multicultural agency, one mobile, one social media.

Yeah.

But the reality is the client is asking us for more than one option.

So they say they need a social media agency.

We offer them a social media agency.

That's great that we've already vetted and they say, okay, can you send us to

or three more.

And so the newer model is such that we will now say, hey, we've got these four agencies that are great.

You should look at all four of them and then pick.

Go ahead.

Well, one of the reasons we do that is because, you know, they want to consider multiple options, but they also each of the agencies in that category probably have different strengths and weaknesses and different chemistry with the potential client.