Joe Liemandt

But Time Back was the name of the product.

Give kids their time back.

And that is by far the number one motivator for kids.

Actually, in that article you're talking about from that parent, motivation is complicated.

There's lots of ways to motivate kids.

Our guides, our adults in the building, our guides and coaches, they spend all their day figuring out how do we motivate kids.

And sometimes it's the kindergartner wants a sticker.

Or sometimes it's, oh, some of the students are competitive and they want to be top of a stack rank or something like that.

Other ones, parents give them screen time.

or video game time, you know, whatever, whatever the motivation is, some is money, give them money.

But by far the number one, if you take the biggest kids, your biggest one, your highest effect size is give kids their time back.

And that drives the huge performance, which is if you took all my other motivations that we use and you said they have to sit in class for six hours and do homework, I don't know any of those other motivations would work versus you have to solve the first one, which is you need an engine that teaches kids 10 times faster so you can give them their time back.

And then once you do that, these other motivations work as well.

But time back is by far the most important motivation.

And then with it, it totally works.

Kids get it.

You're like, well, do I want to spend two hours engaging the app to then do four hours of great stuff?

Right?

Almost every kid's like, okay, that seems a lot better.

So the afternoons are all the life skill workshops.