Joe Liemandt

that's not 90 of the market 90 of the market is okay how do we motivate kids motivation is the core of the design so let's start with the first part of this which is so my first week as principal three years ago i'm now accountable to the kids must love school and love school so much they don't want to go on vacation i'm talking some fifth graders i'm like guys they're new to the school i'm like do you love school would you rather go to school on vacation they're like no

And I'm like, okay, well, what would make you love school?

And they're like, less school.

And I'm like, okay, well, how much less?

And they're like, no school.

And I'm like, okay, well, that seems a little light as a principal to like have no school.

And so basically we negotiated.

I was like, look, how about this?

If two hours a day, if you engaged in the apps, like, and you'd have to engage, can't screw around, can't be doing stuff.

If you really engage with the apps for two hours,

And then you had four hours of the most awesome stuff you love to do and workshops and team-based stuff that you really loved.

Would you do that?

And they're basically like, okay, I'm back with my team, my software team.

I'm like, all right, guys, we have two hours.

We have two hours and we have to teach these kids as much as we can and look, all this learning science says it can be done and let's go figure this out and let's create a system where these kids are going to crush it academically in two hours because first you have to solve it in two hours and give them their time back.

The code name of our product, it's actually going to be the product when you say, when does everybody get this?

Next year, our goal is to get this out.

My job is to get this to a billion kids.

And so I need a software platform to do it.

You can't do it with just the physical schools or just the alpha.