Joe Liemandt

And then they achieve it and it's all safe.

And then they do it and they come down and they're beaming and they're like, oh, this was great.

Our guides who create these workshops, we have a whole library of the ones we've developed and we're always constantly, what are the ones that really work and what are the new ones we're trying?

But last August, our second grade guide, Faith, she comes and she's like, okay, all the second graders can run a 5K in less than 35 minutes.

Thank you.

Oh, this one.

That seems too hard.

That seems too hard.

And God, the parents are really not going to like that if that doesn't work.

She's like, I know it.

She was an athlete at UT.

She's like, they totally can.

Let's do it.

Let's do it.

She's like, now, here's the key.

We teach kindergarten, first grade, teach a lot of growth mindset.

You should think you can do anything.

And she's like, we got to start teaching them in second grade how to do anything, not just think it, but how to do it.

And so she's like, we're going to teach them atomic habits.

The book Atomic Habits, which is 1% better, basically.