Joe Liemandt

And that's a terrible one.

I'm going to give a couple examples of it.

Your kid can earn money for doing academics.

Parents generally are like, okay, I don't like that.

Now, your kid can earn money by doing academics so they can fund their passion project so that their afternoon workshop that they're trying to do.

So when she's trying to do the Broadway musical and has to fly up, she's going to earn money that's going to allow her to do that.

Parents like, OK, that seems OK.

Or since this audience, it's going to fund your financial literacy investment account.

And we're going to take all the middle school kids.

And if they crush their academics, we're going to fund an investment, a Robin Hood for kids or whatever, you know, whatever investment fund to teach them investing.

Because the key, if you're going to teach a kid to invest, is make sure it's real money in theirs.

And it's something they earned, not given.

Because your loss aversion, right?

And all that.

Oh, parents are like, oh, that's a great idea.

We're going to have a 50% penalty for early withdrawal.

Parents like that too, actually.

They're like, we're going to teach them to save.

And so there's all these behaviors around money that are good.

And so those are all examples that our system does with, you can earn the alpha bucks and have those.