Joe Liemandt

I bet you a thousand bucks that you can't get to top 1%.

And she's like, oh, right?

She's in middle school.

And she like fills her Amazon cart with a thousand dollars of stuff.

And she would just look at it in the morning.

And then go grind and just do our apps.

And we had a lot of family discussions about this because my wife is like, okay, so first of all, you're paying for academics and you're setting this really high standard and all this stuff.

And is this going to be good for her?

and all these things, that's common.

Back to parent, you don't want to set too high a standard, and is this motivation bad?

Anyway, she got to top 1%, and she buys all her stuff, and she sits down, actually, with my wife, and is like, Mom, I know you didn't like us doing this, but she's like, you need to understand what it did to my view, which is I never thought I was as smart as my older sister, and I now realize I can do anything.

And her internal change, right?

Her internal view of, I'm not capable.

And then, oh my God, I can learn anything.

And breaking that internal thing, when we talk about it now as a family, it's emotional.

As a parent, you're like, that's what you want to do.

You would do anything for that.

You would do anything for that.

And $1,000, whatever.

You would do anything to have your kid think, I am limitless.