Joe Liemandt

It was different back then.

We couldn't raise venture capital.

We thought our ideas were terrible.

And one of our co-founders was like, if I'm going to be poor and have no money and live in a garage, I'm going to do it in Austin, Texas, because it's way cheaper than Palo Alto.

And so he moved to Austin.

So we all followed him.

He was our best engineer, developer guy, visionary behind the engine itself.

And the problem with Austin, Texas in 1992, when we moved there, is there were very few software engineers.

What we had to do was build basically the software group down there.

And so what we did is we basically went to all the best schools in the country.

And we hired 2000 Ivy league grads, you know, Stanford, MIT, Princeton, wherever, and brought them to Austin.

So that was our big thing.

And back to the culture was we brought them in.

It's an interesting thing about high standards.

So these are the best kids in the country coming from the best schools.

And we're like, if you come down to Austin, we're going to put you in trilogy university.

And this would be the hardest hundred days you've ever done.

You are going to work 100-hour weeks.

It's going to be 8 a.m.

to midnight, and we are going to build the most awesome products.