Joe Liemandt
👤 SpeakerAppearances Over Time
Podcast Appearances
Okay, here's the first one I remember.
So he comes in and we're doing our annual meeting.
And I used to write a strategy doc and be like 20 pages.
Here's our children's strategy.
Here we go.
And we get an in, you know, there's 1500 people in a big room and I'm going to get up and we're going to talk this strategy.
And Jim was like,
What are you doing?
This is the dumbest thing ever.
Here's what you got, Joe.
You're allowed three lines, three words each.
And you need to distill your strategy down to that.
Because 20-page strategy documents, those are useless.
And I remember sitting there and I was talking to somebody and I was just like...
Does Jim understand we hire all these guys from the Ivy League?
Like, everybody can read a 20-page strategy document and the slogans.
I'd be embarrassed to get up and sloganeer my way through with a super high end.
And he's like, Joe, smart person disease.
You have smart person disease.
You need to craft your message and make it simple and clear.