Joe Liemandt
👤 SpeakerAppearances Over Time
Podcast Appearances
And he's like, instead of vacation.
Jim Abel would definitely pass that.
There's no escape from that.
If you're a guy, if you are going to be hired to be in charge, you sit there as a teacher and you're like, I need to make the kid love school.
He has to crush the academics and do the life skills.
There's no escape from that.
And if you don't think that's possible, you won't take the job.
It absolutely would.
He's doing it from corporate strategy.
But then once you do it, you're like, okay, we'll just communicate.
No, it's just true everywhere.
And if you communicate that out, he's an HR guy.
His marketing insights, he came through like Pepsi.
And he is a great consumer marketer as well, where he'd just sit there and be like, it needs to be a magnet.
Good marketing needs to attract and repel.
You need to go find who is your target audience.
And if you're giving platitudes,
then that's not repelling anybody.
That's terrible marketing.
That's terrible vision for a company.