Joe Liemandt

He'd look at most, you know, what are the five things?

And he's like, if someone won't say the opposite, it shouldn't be on the list because then it's a platitude.

So he's like, a controversial one when we were back then was integrity.

Everybody has integrity on it because of course you want that.

He's like, it's a waste of word because no one's going to put on their core values.

I want a company with no integrity.

Nobody says that.

Yes, you have to have it.

I love that.

The opposite.

If it's not the opposite and you have to have, it's a magnet attract and repel.

And if there's not somebody else who will say the opposite, it's wasted.

Jack Welch was a mentor of mine.

My dad worked for him and then my dad passed when I was 25.

And Jack called me and was just like, I'm here any time of coaching or help I can give.

I would fly up during the 90s.

I'd fly up and spend the day with him at GE or wherever.

He was awesome.

His ability to motivate you back to limitless was phenomenal.

How did he do it?