Joe Pulizzi

I'm ready.

I've got my orange hat on.

Fantastic.

No, I mean, you hit the nail on the head.

I mean, I was a content creator, just like a lot of the listeners that you have on here trying to figure this thing out.

It just takes time and patience and probably more than anything else.

It takes a focus on the targeted audience you're trying to go after and how you can really look at a content niche and be the leading expert in the world in that particular niche.

Well, our first and foremost goal is to build a loyal audience that knows, likes, and trusts us over time.

And then if we do that and we do a really good job of it, we can monetize that in multiple ways.

For us at Content Marketing Institute, our number one way is our events.

About 70% of the revenue we drive at Content Marketing Institute comes from our events like Content Marketing World.

intelligent content conference.

We do multiple online events every month.

So from a registration, paid registration standpoint, and then sponsorship, which paid is about 70%, 30% of that is sponsorship revenue.

And that's how we drive the business model.

And that's where we've been successful.

Well, that's where most... I've been in the event business for 16 years now.

It's hard to believe.

And when 03, 04 into 07, social media came around and we thought...

Oh, no, we're in trouble.