Joe Pulizzi

Everybody's going to want to be at home and they're going to want to just be on their mobile devices.

But what we found out is that the more connections people have, the more longing they actually want to meet in person.

So it's created this huge upswing in the events business.

You got it.

Two weeks.

The team is going crazy right now trying to get ready for 3,000 people coming to Cleveland, but we're super excited about it.

Partially.

We're not at the queue, but the RNC will actually be in Cleveland next year, and that will be held at the Convention Center.

So we're at the Convention Center.

We've got the whole thing taking over this year.

So, yeah, so we're the second biggest event in Cleveland.

That's not the Republican National Convention.

Sure.

I mean, if you just wanted to come to the event right now, it's $1,295.

Of course, we do early bird, super early bird, early bird specials.

You can buy all access with the video and workshop and everything.

But generally, our yield per person ends up being about $1,100.

That's absolutely correct.

So we'll have well over 3,000 this year.

So hopefully closer to 3,500.