Joe Pulizzi

We don't know.

We've got two weeks to go.

We get a lot of registrations last minute at this point, but let's say around 3,100, 3,200 should be in the bag at this point.

I love that.

It's a super important.

I mean, we target, we don't target super small businesses, although we have tracks for small businesses, but really we target large enterprise marketers who have really complex content marketing challenges.

And it's tough for large businesses to do content marketing.

It's actually much, much easier for small businesses.

Um, you know, it's interesting.

The great thing about the event model is the larger you get, the more it goes to the bottom line.

So if you think about, if you look at business events across the world, generally people will hold up and say, you want to get a 40% margin.

So you want to put 40% to the bottom line if possible.

When we started in 2011 with content marketing world, we had 660 people.

We were probably doing, let's say 30%, pretty good actually for our first year event.

Now that we're a little bit larger, we're getting more sponsors in.

A lot of that's going to the bottom line.

Probably see on average cost about $700 a person when we look at everything all in.

I mean, I can't tell you how much we spend on AV.

Really?

A lot.