Joe Pulizzi

Hundreds of thousands of dollars on AV.

Total all-in, no.

Not more than 500,000.

No, probably a couple hundred thousand dollars on AV altogether.

But when you go in and you see the staging, you'll understand it.

And then when you see we've got 11 concurrent sessions and all those sessions need their own AV...

Yeah, you want the bigger events to do this.

We'll have a big event in Roanoke.

That's the issue.

As we get bigger, I mean, and we've got a lot of competitive events out there, as you know.

So we've got to raise the stakes and it's got to be a first class experience all the way.

And that means we need more staff.

I think we're bringing in 50 or 60 people this year just to staff the event.

So, I mean, it's, you know, 11 concurrent sessions.

We've got a lot of stuff going on, lead generation.

So we scan everybody as they go into each session.

Yeah.

But what I like about our model that's different, there's a lot of heavy sponsorship model.

I love that paid registration is key because what that makes you do as an event organizer is you don't have to be beholden to any sponsors.

You don't have to say, hey, I have to give in to a sponsor's needs because they have so much of our revenue.