Joe Pulizzi

If you keep it as a paid registration for the majority of your revenue, then you can actually live without some sponsors that...

And, you know, working with some sponsors, sometimes they're very particular about what they want.

But it's all about the attendee experience.

And that's what we tell the sponsors.

Hey, if we have a great attendee experience, it's going to be better for you.

And this is what we recommend.

A little bit more than that this year.

All in all, if we look at it, because actually I can probably be pretty precise on the numbers.

We're probably trending more to this being about a $5 to $5.5 million event this year.

Great.

And then just to total, I might as well break it down because it's all in ink.

Break it down for us.

I have to give it to Ink Magazine every year anyway.

You guys on Periscope want to break it down?

Yeah, so we'll do about $9.25 to $9.5 million in total revenues this year.

We'll probably generate a profit of about $2.5 million.

So that's generally what our numbers are.

We've been tracking.

We did about $7 million last year and then $4.3 million the year before.

So you can see the tracking of the...