Joe Santagato

You're still the same person there.

And that is the biggest compliment that I could get because that's the whole point.

That's what I want.

That's what I believed in.

I believed that if I was authentic enough, then I could stand out.

And I had the luxury of starting when I did because there wasn't a lot of people doing it.

Now everyone's doing it.

But it's hard to be authentic because you're constantly sort of inspired by other things that are happening on the internet, if that makes sense.

Well, for me at the time, like it was, I was making YouTube videos and a lot of people were kind of doing the same thing.

So that felt like the only way that I can stand out is if I do things sort of my way and I put my like kind of flair on it or whatever.

I didn't want to, and the things that other people were doing felt lazy to me.

So I was like, I'm not going to do that.

I'll do some other stuff.

I'll, you know, I'll experimental.

I mean, by the way, whatever I tried to do sucked.

besides the point.

But my thought was like, if I can stay authentic to my voice, then I'll stand out because there's only one of me and there's only one of you.

And I think that's true for anybody.

Like that ultimately is the goal there.

When you see something new, it's exciting.