Joe Santagato

You know, like when a new thing drops, people want it.

It's a brand new thing.

We haven't seen it before.

So if you are authentic and you sort of are placed on a platform or in a, you know, a medium like this or something, and you're as authentic as you can be,

you're going to stand out because guess what?

There's a lot of other people that are just trying to be like the other ones who are already successful.

That is so fucking good.

That's it.

Yes.

And maybe that is because of some sort of insecurity and there's other stuff to impact there.

But if you can get to a place where you're okay with yourself and you know yourself and you can apply that into... I mean, for me, I'm specifically talking about content creation and that sort of thing.

But if you can do that, I think that that...

pays dividends in my field, like what I do.

I think that makes you stand apart from everyone else because if you are trying to dress and sound and make videos that look... If you're trying to make the same videos as Mr. Beast, what do you think?

That you're just going to be Mr. Beast?

It already exists and he's the guy.

And he has a specific formula.

I think that he also says a lot of smart things about how to create viral moments and he actually gives really good advice in those ways.

But

Thinking that you're going to make it because you're just going to copy him, I think it will hurt you ultimately.