Joe Santagato

It does sound like something you would drink and throw up.

If they did, oh, hear me out.

I love Frank's Red Hot.

Okay.

What if they, cause everyone's looking at like, we're finally coming back around.

Joey, I don't know if you know this back in the day, companies used to be a lot more playful with their branding.

It's, it's becoming like, you just say the same things.

Hear me out.

What if insert company more playful?

Here's my horrible idea.

what if as we're coming back around to that place where companies are becoming more playful frank's red hot partners with a vodka company and they make a buffalo flavored vodka and the challenge because you love alcohol challenges you love it you love it i don't if the challenge is a buffalo flavored vodka mixed with a chaser of blue cheese

That probably would offset the burn.

That's what I'm saying.

This could be a billion-dollar idea.

Now we're getting ahead of ourselves.

This could be an absolute billion... Bro, a viral trend.

I mean, I'm pretty sure there is spicy alcohol.

I know there's spicy alcohol.

I've had spicy alcohol.

I'm saying, though, like... There's an easy way to stop this.