Joe Tidey

And the problem is you've started looking for it now. So now they'll be sending you these things for months.

And the problem is you've started looking for it now. So now they'll be sending you these things for months.

It depends on the platform. So, for example, if you're an influencer or a YouTuber on YouTube, then you will get sort of two different revenue streams, one from the video views that YouTube will pay you a share of the ad revenue. And the other one is from deals that you can do in your video.

It depends on the platform. So, for example, if you're an influencer or a YouTuber on YouTube, then you will get sort of two different revenue streams, one from the video views that YouTube will pay you a share of the ad revenue. And the other one is from deals that you can do in your video.

So quite often you'll see people pause their video on YouTube and they'll say, hey, have you seen this new technology product? It's amazing. I've been using it for weeks. And then they carry on with the video after that. Whereas if you're on Instagram, there's no money back from the company.

So quite often you'll see people pause their video on YouTube and they'll say, hey, have you seen this new technology product? It's amazing. I've been using it for weeks. And then they carry on with the video after that. Whereas if you're on Instagram, there's no money back from the company.

They've been talking about whether or not to give money back, but it's about the brand sponsorships for your posts, for example, and people can earn a lot. So for example, Kim Kardashian, hundreds of millions of followers, she would probably be able to command hundreds of thousands of dollars, maybe even millions of dollars per post if she posts about a particular product.

They've been talking about whether or not to give money back, but it's about the brand sponsorships for your posts, for example, and people can earn a lot. So for example, Kim Kardashian, hundreds of millions of followers, she would probably be able to command hundreds of thousands of dollars, maybe even millions of dollars per post if she posts about a particular product.

And what we're seeing is more and more of these social networks are realising that if they can get the influencers on board, then they get the audiences on board. And that's what X, or formerly Twitter, is trying to do, is give money back to people who get decent engagement on the platform.

And what we're seeing is more and more of these social networks are realising that if they can get the influencers on board, then they get the audiences on board. And that's what X, or formerly Twitter, is trying to do, is give money back to people who get decent engagement on the platform.

Yes, all the people we've been talking about so far, they've all been real life human beings out there.

Yes, all the people we've been talking about so far, they've all been real life human beings out there.

That's a point we'll come to as well. You do wonder with some of these people. But anyway, an AI influencer is a creation that's been built by humans in a studio or by an individual hobbyist or something that doesn't exist. So they'll be posting pictures on usually Instagram or occasionally a bit of video, potentially maybe on TikTok.

That's a point we'll come to as well. You do wonder with some of these people. But anyway, an AI influencer is a creation that's been built by humans in a studio or by an individual hobbyist or something that doesn't exist. So they'll be posting pictures on usually Instagram or occasionally a bit of video, potentially maybe on TikTok.

And they'll be living a life as if they're a real person, but they're not. They are an artificial intelligence machine. created product i suppose and that's the reason why this is happening now is because of this rise of generative ai so it's now so simple and easy to make almost well yeah photorealistic images of people that don't exist

And they'll be living a life as if they're a real person, but they're not. They are an artificial intelligence machine. created product i suppose and that's the reason why this is happening now is because of this rise of generative ai so it's now so simple and easy to make almost well yeah photorealistic images of people that don't exist

She was created by a studio in Barcelona called the Clueless Agency. And the story goes that they were becoming a bit fed up with the kind of diva attitude of some of the influencers they were being asked to work with on adverts or sponsorship deals, that kind of thing.

She was created by a studio in Barcelona called the Clueless Agency. And the story goes that they were becoming a bit fed up with the kind of diva attitude of some of the influencers they were being asked to work with on adverts or sponsorship deals, that kind of thing.

So they decided to start playing around with artificial intelligence and loaded up things like, for example, stable diffusion, which is a text image generator. So you can type in anything you want, wait a couple of seconds, and then the AI will produce a picture. And they thought, hang on, if we create our own model that can build her own following...

So they decided to start playing around with artificial intelligence and loaded up things like, for example, stable diffusion, which is a text image generator. So you can type in anything you want, wait a couple of seconds, and then the AI will produce a picture. And they thought, hang on, if we create our own model that can build her own following...