Joe Tidey

We can control the person or rather the creation completely. So they did and they started about a year ago. They created this very attractive sort of, if you can imagine what the Hollywood perfect body would be, that's kind of what Itana is. Chiselled cheekbones. Chiselled cheekbones, very slim, all the rest of it, you know. And she's got very distinctive long pink hair.

We can control the person or rather the creation completely. So they did and they started about a year ago. They created this very attractive sort of, if you can imagine what the Hollywood perfect body would be, that's kind of what Itana is. Chiselled cheekbones. Chiselled cheekbones, very slim, all the rest of it, you know. And she's got very distinctive long pink hair.

And that, apparently, according to the creators, is one of the reasons why she really stands out. And the thing about these pictures is they are very, very realistic. You would be hard pressed, really, to know the difference.

And that, apparently, according to the creators, is one of the reasons why she really stands out. And the thing about these pictures is they are very, very realistic. You would be hard pressed, really, to know the difference.

Yeah, I think some people, they might think, oh, I can tell straight away. But I think to the untrained eye, which is, to be honest, most of us, isn't it? You look at this person, you think, wow, OK, that's a real person.

Yeah, I think some people, they might think, oh, I can tell straight away. But I think to the untrained eye, which is, to be honest, most of us, isn't it? You look at this person, you think, wow, OK, that's a real person.

Which is how 99% of people would come across Itana, exactly as you say, on a small screen like a phone.

Which is how 99% of people would come across Itana, exactly as you say, on a small screen like a phone.

And you wouldn't really know it's AI. It's in the profile writing that this is an AI made creation. But Aitana doesn't just post. They don't just post pictures of Aitana. Do you see how I almost personified her there? You've got to be so careful with artificial intelligence. But they don't just post pictures of her. They have stories.

And you wouldn't really know it's AI. It's in the profile writing that this is an AI made creation. But Aitana doesn't just post. They don't just post pictures of Aitana. Do you see how I almost personified her there? You've got to be so careful with artificial intelligence. But they don't just post pictures of her. They have stories.

So on Facebook, you know, you have these things on your reels where you can post, you know, this is what I've been doing today. 10 seconds of her doing shopping, 10 seconds of her out for lunch with friends.

So on Facebook, you know, you have these things on your reels where you can post, you know, this is what I've been doing today. 10 seconds of her doing shopping, 10 seconds of her out for lunch with friends.

Oh, I didn't know.

Oh, I didn't know.

That's so interesting. I had a chat with them when I was there saying, are you going to age her? Is she going to age sort of in real time? And they're still deciding whether or not to keep her as a sort of mid-twenties or whether or not to age her. Yeah, so it's this whole idea of her being not just a model, but an influencer.

That's so interesting. I had a chat with them when I was there saying, are you going to age her? Is she going to age sort of in real time? And they're still deciding whether or not to keep her as a sort of mid-twenties or whether or not to age her. Yeah, so it's this whole idea of her being not just a model, but an influencer.

So that is someone who lives a life of glamour, of fun, of luxury products. Because, of course, as an influencer, that is crucial.

So that is someone who lives a life of glamour, of fun, of luxury products. Because, of course, as an influencer, that is crucial.

If you're going to be an influencer that posts about your boring life where you don't do anything, no one's going to want to sponsor that. You're not going to hold many Louis Vuitton bags and stuff like that.

If you're going to be an influencer that posts about your boring life where you don't do anything, no one's going to want to sponsor that. You're not going to hold many Louis Vuitton bags and stuff like that.