Joe Tidey

art or culture, whatever you want to call it. And there are some pretty heavy critics about this because, of course, already with influencers, we see perfect lives, particularly Instagram, being displayed to us. People are super slim.

art or culture, whatever you want to call it. And there are some pretty heavy critics about this because, of course, already with influencers, we see perfect lives, particularly Instagram, being displayed to us. People are super slim.

They use very clever lighting to make themselves look even better or angles, you know, and then you have this extra level that's now coming in of artificially generated women who are looking an unattainable level of traditional attractiveness.

They use very clever lighting to make themselves look even better or angles, you know, and then you have this extra level that's now coming in of artificially generated women who are looking an unattainable level of traditional attractiveness.

They said they have because the two things that this agency in particular does is they do Itana, which is an influencer, brand sponsorship deals, that kind of thing. But they also do bespoke AI creations for brands. And they said to me that they have tried to do kind of more curvy models, for example, or different diverse looks.

They said they have because the two things that this agency in particular does is they do Itana, which is an influencer, brand sponsorship deals, that kind of thing. But they also do bespoke AI creations for brands. And they said to me that they have tried to do kind of more curvy models, for example, or different diverse looks.

But really, according to them, the advertisers only want the traditional Hollywood style woman because that's what gets the most eyeballs.

But really, according to them, the advertisers only want the traditional Hollywood style woman because that's what gets the most eyeballs.

They have said they're now experimenting. They've built some men, some male AI.

They have said they're now experimenting. They've built some men, some male AI.

Yeah. Yeah. Well, no one wants them. No one's interested. They haven't released any as influencers, but they have released some as kind of models that they could put on different advertising campaigns. And according to them, no one wants that.

Yeah. Yeah. Well, no one wants them. No one's interested. They haven't released any as influencers, but they have released some as kind of models that they could put on different advertising campaigns. And according to them, no one wants that.

Yes, it has to be labelled in some way saying AI generated. That's according to Instagram's terms and conditions. And all the ones that I found when I was researching this story, they do. They are open about that in the profile. Not at the top, perhaps. It'll say influencer from Chicago, interested in this, this, this and this. AI generated at the bottom.

Yes, it has to be labelled in some way saying AI generated. That's according to Instagram's terms and conditions. And all the ones that I found when I was researching this story, they do. They are open about that in the profile. Not at the top, perhaps. It'll say influencer from Chicago, interested in this, this, this and this. AI generated at the bottom.

And that's even worse when you look at the pictures, because, of course, there's normally a caption to go with the pictures and then right at the bottom it'll say, this is AI generated.

And that's even worse when you look at the pictures, because, of course, there's normally a caption to go with the pictures and then right at the bottom it'll say, this is AI generated.

So I think potentially there is an issue there because, of course, most people don't look at the profile of a picture that pops up on their For You page, for example, or their algorithmically generated suggestions of what you might be interested in. They'll just scroll through it.

So I think potentially there is an issue there because, of course, most people don't look at the profile of a picture that pops up on their For You page, for example, or their algorithmically generated suggestions of what you might be interested in. They'll just scroll through it.

And I think even if they are labelled, there are some people that haven't really understood that or they haven't read that. Because if you look at the comments on some of Aitana's pictures, for example, they say things like, wow, I wish I had your body. What's your gym routine? That kind of thing.

And I think even if they are labelled, there are some people that haven't really understood that or they haven't read that. Because if you look at the comments on some of Aitana's pictures, for example, they say things like, wow, I wish I had your body. What's your gym routine? That kind of thing.