Joe Tidey

And I don't think it helps when Aitana does posts about being in the gym and working out and great workout in the gym today. This is the nutrition brand that I use, or these are the sports equipments that I have in the gym. This all kind of perpetuates the myth surrounding Itana as being a real person that works hard in the gym, watches what she eats and looks like she does really.

And I don't think it helps when Aitana does posts about being in the gym and working out and great workout in the gym today. This is the nutrition brand that I use, or these are the sports equipments that I have in the gym. This all kind of perpetuates the myth surrounding Itana as being a real person that works hard in the gym, watches what she eats and looks like she does really.

Quite possibly. I think the whole point of having an AI influencer under the control of a person or a studio is that you can control them and that you can do anything with that character to make money for yourself. So I think there will be a little bit of a point in which the automation becomes a problem. So right now, yes, you could make a chatbot, for example.

Quite possibly. I think the whole point of having an AI influencer under the control of a person or a studio is that you can control them and that you can do anything with that character to make money for yourself. So I think there will be a little bit of a point in which the automation becomes a problem. So right now, yes, you could make a chatbot, for example.

You could talk to Aitana for days if you want to. And that could be a good idea for fans, for example. But then you wouldn't want her to say something wrong or do something wrong, which affects her image, because this is all about image. That's all it is. It is very superficial. And it's all just about how you can use an image of someone that doesn't exist to make money.

You could talk to Aitana for days if you want to. And that could be a good idea for fans, for example. But then you wouldn't want her to say something wrong or do something wrong, which affects her image, because this is all about image. That's all it is. It is very superficial. And it's all just about how you can use an image of someone that doesn't exist to make money.

Yeah, and that is a conversation we will no doubt be having in a few years' time. My mind just drifted off to another story that I've been doing recently about an AI chatbot that was created to keep scam callers on the line for as long as possible.

Yeah, and that is a conversation we will no doubt be having in a few years' time. My mind just drifted off to another story that I've been doing recently about an AI chatbot that was created to keep scam callers on the line for as long as possible.

So they just trust that that AI that's pretending to be a sort of doddery, confused old lady is not going to go off script too much and say something silly. The stakes are very low there because this is an organisation that's trying to annoy some criminals. It doesn't matter if this AI says something silly.

So they just trust that that AI that's pretending to be a sort of doddery, confused old lady is not going to go off script too much and say something silly. The stakes are very low there because this is an organisation that's trying to annoy some criminals. It doesn't matter if this AI says something silly.

But if you've got AI influencer that's gone off the rails a bit, that is a potential problem.

But if you've got AI influencer that's gone off the rails a bit, that is a potential problem.

Have you heard of Notebook LM? No. This is a massive thing that's sort of gone viral recently. Google has created a new AI system whereby you can put whatever information you want into it and then it will read you a 10-minute, 20-minute, half an hour podcast with two fake people, two Americans, and they're having a very, very lifelike chat about the topics.

Have you heard of Notebook LM? No. This is a massive thing that's sort of gone viral recently. Google has created a new AI system whereby you can put whatever information you want into it and then it will read you a 10-minute, 20-minute, half an hour podcast with two fake people, two Americans, and they're having a very, very lifelike chat about the topics.

So people are using it for their research. If you're, for example, you're doing a paper on photosynthesis and you're down the gym, you don't want to read that. Put it into the notebook LM and you can hear two fake AI creations having a chat about your paper.

So people are using it for their research. If you're, for example, you're doing a paper on photosynthesis and you're down the gym, you don't want to read that. Put it into the notebook LM and you can hear two fake AI creations having a chat about your paper.

Love it. No fluff, just straight to the good stuff. We're racing towards a very synthetic future when it comes to media. I think that people know that influencers on Instagram, they are projecting a perfection anyway without AI. Even, for example, do you know some of these pictures that you see of quite rich people in private jets?

Love it. No fluff, just straight to the good stuff. We're racing towards a very synthetic future when it comes to media. I think that people know that influencers on Instagram, they are projecting a perfection anyway without AI. Even, for example, do you know some of these pictures that you see of quite rich people in private jets?

They might not be on a private jet because you can hire a private jet that doesn't leave the airport and just take pictures of yourself inside a private jet for clout, you know. So there's already a real layer of fakeness to social media. So some people would argue, is AI much of a leap on from that? And that is the argument from the clueless agency.

They might not be on a private jet because you can hire a private jet that doesn't leave the airport and just take pictures of yourself inside a private jet for clout, you know. So there's already a real layer of fakeness to social media. So some people would argue, is AI much of a leap on from that? And that is the argument from the clueless agency.