Joe Tidey

They will say, well, if you compare Aitana to other influencers, she's the same as the rest.

They will say, well, if you compare Aitana to other influencers, she's the same as the rest.

I think it would be really difficult because you could argue this is art. You could argue this is using computers to create art in the same way that a portrait photographer would do that. I suppose what we're seeing already is social networks getting on the front foot and trying to do something. So they've written in the last few years, if this is AI generated, you'd need to label it.

I think it would be really difficult because you could argue this is art. You could argue this is using computers to create art in the same way that a portrait photographer would do that. I suppose what we're seeing already is social networks getting on the front foot and trying to do something. So they've written in the last few years, if this is AI generated, you'd need to label it.

Whether or not they're enforcing those rules... I'm not sure. As I mentioned, the ones that I found were labelled, but kind of in the smallest way possible. The way that governments are going, particularly in the UK and in the EU and in the US, we are seeing a drive to try and protect children online. So if there was any legislation brought in, I imagine it would be something like that.

Whether or not they're enforcing those rules... I'm not sure. As I mentioned, the ones that I found were labelled, but kind of in the smallest way possible. The way that governments are going, particularly in the UK and in the EU and in the US, we are seeing a drive to try and protect children online. So if there was any legislation brought in, I imagine it would be something like that.

So, for example, you would have no AI influencers on the feeds of children, something like that, but so hard to police.

So, for example, you would have no AI influencers on the feeds of children, something like that, but so hard to police.

What I found really interesting when I was in Barcelona with the Clueless Agency is what they're working on right now is a project that is very, very 2024. They are trying to come up with the face for the AI in-car voice assistant for a major car company. And they've called it Eileen because everything they do has an AI in it.

What I found really interesting when I was in Barcelona with the Clueless Agency is what they're working on right now is a project that is very, very 2024. They are trying to come up with the face for the AI in-car voice assistant for a major car company. And they've called it Eileen because everything they do has an AI in it.

It just strikes me as something that is inevitable because we're talking to AI now by voice assistants all the time. It's going to increase. I'm not just talking, obviously, about Alexa or Siri or Hey Google. It's going to go on and on and on. And we are going to want to humanify these robots and these machines. So that was quite an interesting point and I can see that happening a lot more.

It just strikes me as something that is inevitable because we're talking to AI now by voice assistants all the time. It's going to increase. I'm not just talking, obviously, about Alexa or Siri or Hey Google. It's going to go on and on and on. And we are going to want to humanify these robots and these machines. So that was quite an interesting point and I can see that happening a lot more.

The other thing they're doing, which is potentially interesting and exciting for them, is they've created another AI influencer, because ITAN has been so successful, who is less sexualised. Again, it's a young woman, but she's got a blonde buzz cut and she is a musician.

The other thing they're doing, which is potentially interesting and exciting for them, is they've created another AI influencer, because ITAN has been so successful, who is less sexualised. Again, it's a young woman, but she's got a blonde buzz cut and she is a musician.

As well as the pictures and the stories, they're adding music as well, because of course music is now very much up for grabs when it comes to generative AI. So that's something I could see going quite fast in that direction, because I think if you're a commercial entity, you're looking beyond the influencer sponsorships and the brand deals. You're looking at appearances.

As well as the pictures and the stories, they're adding music as well, because of course music is now very much up for grabs when it comes to generative AI. So that's something I could see going quite fast in that direction, because I think if you're a commercial entity, you're looking beyond the influencer sponsorships and the brand deals. You're looking at appearances.

And if you think about some of the appearances music-wise we've had in the last few years, for example, with ABBA.

And if you think about some of the appearances music-wise we've had in the last few years, for example, with ABBA.

You've seen the ABBA show they're doing.

You've seen the ABBA show they're doing.