Joe

Do you know what I mean?

It's kind of, it's just everywhere.

And I honestly think it's like a magnet for bullshitters as well.

And it's just, it's become a very busy space and there's money to be made and

all that's going on um it strikes me when you're talking about those athletes there one of the things you're doing is managing like how much they want it you know motivation is almost i almost i could be wrong but i would say in your space motivation is never the issue really you know what i mean these guys want it we don't need it they wanted too much yeah they wanted too much

And so that's kind of the high performance fight.

Whereas it strikes me in the real world, because I know you work with the business world and corporate and corporate's always looking to sport.

And I've sometimes sat in and interviewed sports people or psychologists about what they can learn, what the business world people here listening can learn from this person's sporting experience.

And it always strikes me.

I don't necessarily say it to the room.

They might not appreciate it, but it always strikes me.

The person I'm interviewing, the sports person, they wanted it more than anything.

They were fine for to be shouted at, to do whatever it took.

And actually, a lot of the audience are like.

you know, I wanted to be an actor, but now I just work and I sit at my desk and it's a wage and I get through the day and it's a little deflating.

And yet they've been told how they can perform better and performance and all this kind of stuff.

That world where like the business world tries to kind of learn from the sports world is an interesting one.

But I often feel a lot of the people listening, their arms crossed going...

That's all very well for you.

You're off winning Heineken Cups.