Joel Pollak

And again, visual persuasion, as Scott said.

Also, finally, about the persuasion element of it.

I said to my wife, you know, Trump has done this before.

I mean, how many speeches has he done where he's gone to the gallery, there's been a Medal of Honor awarded or a Medal of Freedom, and we've seen this before.

We have actually seen it before.

I thought Trump's speech in 2020, the one Nancy Pelosi tore up, was probably the best speech he'd ever given.

And nobody remembers it because she tore up the speech.

That's visual persuasion for you, right?

That's what we remember about the speech.

But...

What was different this time?

And I think it was the hockey team.

It was the hockey team because it allowed him to frame the entire speech as a victory speech.

It really was a victory speech.

And it associated him or he associated himself with the color gold or with the metallic gold of the medals.

They came in wearing medals, another form of visual persuasions.

And also, it resonates because everybody knows Trump likes gold, right?

There's gold in the Trump Tower.

There's gold in Mar-a-Lago.

There's gold in the Oval Office.