Joey Durso

speaker

568 appearances 2 recordings 2 series first heard Jun 2026 last heard 25 Jun

Joey Durso’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jun 2026 with 2.

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I mean, the US, as we're seeing now, it doesn't need to build loads of stadiums, right?

That's one huge advantage it has, unlike, you know, South Africa in 2010 built all these white elephant stadiums.

And in many cases, that was a wonderful World Cup, end of apartheid, Mandela, but...

financially a bit of a basket case.

So the US was ready, even if it wasn't a big footballing country.

But what it had to do was set up its own league because it did not have a professional soccer league at that point.

So it set up the MLS because of that.

So real kind of footballing desert at the time that it was preparing to host the World Cup in 94.

Yes, if you Coca-Cola and you want to sell it in Africa and Asia, it's the best billboard you could possibly imagine.

It's been billed and whole villages in parts of the world where people don't necessarily have electricity at home will be watching it.

It's the biggest advertising event in the world by far.

But before 94, it just wasn't really commercialized that ruthlessly.

You know, tournaments lost money.

There's a great story from, I think it's in the 74 World Cup in Mexico.

This tailor, like a guy who sews clothes somewhere in London, just bought half the advertising boards on the stadium in Mexico City.

just because like no one else had thought of it.

And he offered them like a nominal amount of money.

And they were like, yeah, sure.

And like, when I do my research into the sort of history of football shirts and sponsorship, the early days are often just kind of like that.

A team will win some massive trophy with the local beer company on it.

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