John Adams

Visit local news day dot org and and click on the join us button.

And what it means to be a partner is basically saying, yeah, I really love this idea.

I want to support local news day and we're going to amplify the message on April 9th.

And then we've got about a little about a dozen sponsors there that are supporting this cause.

with direct financial contributions.

So, you know, our goal here is not to, you know, to raise a bunch of money and spend a bunch of money.

Our goal here is really to get the word out and really energize people all over the country to on one day come together and really express how much they value local news and how much local news elevates their community.

Yeah.

And, you know, for profit or nonprofit, really the you know.

A hundred percent.

And you know, the, what I, our friend, uh, Evan Smith always liked to say that, um, you know, one of the founders of the Texas Tribune, um, like to say that your, your tax status is not a business model.

Right.

I mean, uh, and that's really true.

But at the end of the day, um,

Local news matters only if it's reaching an audience that it can have an impact, right?

If you're doing great journalism, but nobody knows about it, that isn't doing any good.

And if you're doing great journalism and not enough people are reading it, then you don't have a long-term path to sustainability.

So audiences are critically important for local news from the business model standpoint, both from an impact, this is how our journalism matters by reaching enough people that

that a critical mass of informed public can take appropriate action when need be.

And also it's about the sustainability, whether you're for-profit and your money is coming from advertising revenue, those advertisers care about your audience.