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John Assaraf

๐Ÿ‘ค Speaker
1000 total appearances
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Voice samples: 1
Confidence: Medium

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Podcast Appearances

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

And I'm willing to be disciplined enough, which is a little bit interesting because everybody's already disciplined to what they are disciplined to. So discipline is really a habit. The question is, what are your habits that are easy for you to do? And so I just learned the process to be able to make change a little bit easier. Not easy, but a little bit easier.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

Yeah, so I think first, ask yourself this question. Were you born with those habits? And anybody who thinks they would go? No. So what is a habit? Like, what is a habit? And the answer from a science perspective, a brain science perspective, it's an automatic process that has a trigger a behavior and a reward. It's an automatic process.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

Yeah, so I think first, ask yourself this question. Were you born with those habits? And anybody who thinks they would go? No. So what is a habit? Like, what is a habit? And the answer from a science perspective, a brain science perspective, it's an automatic process that has a trigger a behavior and a reward. It's an automatic process.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

Yeah, so I think first, ask yourself this question. Were you born with those habits? And anybody who thinks they would go? No. So what is a habit? Like, what is a habit? And the answer from a science perspective, a brain science perspective, it's an automatic process that has a trigger a behavior and a reward. It's an automatic process.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

Something triggers you to, let's say, wake up and go to the coffee machine or, you know, wake up and get dressed first, then go to the coffee machine. So we all have these triggers. It could be a sound. It could be a scent. It could be a color. It could be a person. It could be a place. It could be a song. It could be anything. It could be waking up.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

Something triggers you to, let's say, wake up and go to the coffee machine or, you know, wake up and get dressed first, then go to the coffee machine. So we all have these triggers. It could be a sound. It could be a scent. It could be a color. It could be a person. It could be a place. It could be a song. It could be anything. It could be waking up.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

Something triggers you to, let's say, wake up and go to the coffee machine or, you know, wake up and get dressed first, then go to the coffee machine. So we all have these triggers. It could be a sound. It could be a scent. It could be a color. It could be a person. It could be a place. It could be a song. It could be anything. It could be waking up.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

And then we behave and then we get the reward of that behavior. And what most people don't understand is they mostly try to change the behavior. And changing the behavior, as much as it sounds really, really great, most of the time it doesn't work long term. And so the question is, if the behavior isn't what I want to change, then what is it that I should be changing?

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

And then we behave and then we get the reward of that behavior. And what most people don't understand is they mostly try to change the behavior. And changing the behavior, as much as it sounds really, really great, most of the time it doesn't work long term. And so the question is, if the behavior isn't what I want to change, then what is it that I should be changing?

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

And then we behave and then we get the reward of that behavior. And what most people don't understand is they mostly try to change the behavior. And changing the behavior, as much as it sounds really, really great, most of the time it doesn't work long term. And so the question is, if the behavior isn't what I want to change, then what is it that I should be changing?

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

And the answer is, the first step is in the awareness of what is triggering that behavior. Because 95% of everything we think and feel and do, 95% is automatic behavior. Habitual. And so if I can become aware of the trigger, you know, I wake up, I go have a coffee or I wake up and I get on my phone right away.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

And the answer is, the first step is in the awareness of what is triggering that behavior. Because 95% of everything we think and feel and do, 95% is automatic behavior. Habitual. And so if I can become aware of the trigger, you know, I wake up, I go have a coffee or I wake up and I get on my phone right away.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

And the answer is, the first step is in the awareness of what is triggering that behavior. Because 95% of everything we think and feel and do, 95% is automatic behavior. Habitual. And so if I can become aware of the trigger, you know, I wake up, I go have a coffee or I wake up and I get on my phone right away.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

What if we can say in between the trigger and the behavior, I can insert something a little bit different. So I'll give you an example. Somebody wants to drink more water. What if we said, okay, so when are you most likely to drink? You know, when I wake up, I go have coffee. Take a glass of water and stick it right by where you make coffee.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

What if we can say in between the trigger and the behavior, I can insert something a little bit different. So I'll give you an example. Somebody wants to drink more water. What if we said, okay, so when are you most likely to drink? You know, when I wake up, I go have coffee. Take a glass of water and stick it right by where you make coffee.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

What if we can say in between the trigger and the behavior, I can insert something a little bit different. So I'll give you an example. Somebody wants to drink more water. What if we said, okay, so when are you most likely to drink? You know, when I wake up, I go have coffee. Take a glass of water and stick it right by where you make coffee.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

So trigger, wake up, automatic behavior, go get coffee, but place something that you want to do right at the point of the behavior. So now you're going to get a double reward. So the double reward is water plus coffee activates the reward system in the brain. You drink the coffee, you feel good, you get more focused, you have a little bit more energy. Boom, boom, boom. We got the reward.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

So trigger, wake up, automatic behavior, go get coffee, but place something that you want to do right at the point of the behavior. So now you're going to get a double reward. So the double reward is water plus coffee activates the reward system in the brain. You drink the coffee, you feel good, you get more focused, you have a little bit more energy. Boom, boom, boom. We got the reward.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

So trigger, wake up, automatic behavior, go get coffee, but place something that you want to do right at the point of the behavior. So now you're going to get a double reward. So the double reward is water plus coffee activates the reward system in the brain. You drink the coffee, you feel good, you get more focused, you have a little bit more energy. Boom, boom, boom. We got the reward.

Creating Confidence with Heather Monahan
Confidence Classic: Rewire Your Brain to UNLOCK The Science Of Success with John Assaraf CEO Of NeuroGym

So now if I place this thing before the behavior, I can actually move the second part of it if I want to and still get the reward. and replace water for coffee. That's just a simple neuro-associative conditioning mechanism that we could use to add a new behavior that's more empowering. Let's say we want to start to exercise and we don't have the habit of exercising.