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John Assaraf

๐Ÿ‘ค Speaker
1830 total appearances
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Podcast Appearances

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

So like I said earlier, from a pure factual perspective, we know the brain, the hardware, every brain looks like every brain, right?

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

So the hardware looks the same.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

Every operating system in the brain, it works pretty much like every gas car or electrical car, you know, works the same functionally.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

And the brain operates on the hierarchy of

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

First and foremost, importance, right?

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

Let's say 150, 200 million years of human evolution.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

Survival first, right?

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

To ensure safety and survival.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

Second priority of the brain is avoidance of pain or discomfort.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

Third priority of the brain is conservation of glucose or energy to make sure that you can fight a saber-toothed tiger, you know, or run away from danger.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

And then the fourth priority of the brain is

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

pleasure.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

So we don't move to the pleasure circuit in the brain until survival and safety and avoidance of pain or discomfort is met, minimizing the use of glucose or energy.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

And our brain uses about 20 to 25% of all calories.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

And so it's an energy miser.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

Your brain produces less than five watts of power, which is what's in your fridge, but it operates at such high intensity of efficiency that it can do all those things

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

in milliseconds.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

So let's say I want to achieve something new.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

I have this big goal, a big dream.

Mick Unplugged
Shatter Boundaries: Harnessing the Brain for Growth with John Assaraf

The brain goes through this in nanoseconds, right?