John Assaraf

And so somewhere along the way, we developed these patterns in our brain that got reinforced. Now, here's where this gets really interesting. when we're born, this thing called the neuroplasticity switch, all right? In our brain, we have like switches. We have the motivational circuit, turns on or turns off. Stress circuit, turns on or turns off. Fear circuit, turns on or turns off.

And so somewhere along the way, we developed these patterns in our brain that got reinforced. Now, here's where this gets really interesting. when we're born, this thing called the neuroplasticity switch, all right? In our brain, we have like switches. We have the motivational circuit, turns on or turns off. Stress circuit, turns on or turns off. Fear circuit, turns on or turns off.

So there's these circuits in our brain, like, you know, like your light in your room, turn it on, turn it off. Well, When we're born, this thing called the neuroplasticity switch is fully on. And we're creating these connections, these meanings, these feelings, these smells. I like the way this broccoli tastes. I hate how it tastes.

So there's these circuits in our brain, like, you know, like your light in your room, turn it on, turn it off. Well, When we're born, this thing called the neuroplasticity switch is fully on. And we're creating these connections, these meanings, these feelings, these smells. I like the way this broccoli tastes. I hate how it tastes.

So there's these circuits in our brain, like, you know, like your light in your room, turn it on, turn it off. Well, When we're born, this thing called the neuroplasticity switch is fully on. And we're creating these connections, these meanings, these feelings, these smells. I like the way this broccoli tastes. I hate how it tastes.

You know, we start to see, think, feel, and create these patterns that get reinforced from zero to about 13, 14. At around 14 years young, the research has shown that this switch goes off. And now we go into a reinforcement pattern where we reinforce the beliefs, the self-image, the fear of the snake or the fear of driving or the fear of sex or the fear of jumping out of a plane or a flying.

You know, we start to see, think, feel, and create these patterns that get reinforced from zero to about 13, 14. At around 14 years young, the research has shown that this switch goes off. And now we go into a reinforcement pattern where we reinforce the beliefs, the self-image, the fear of the snake or the fear of driving or the fear of sex or the fear of jumping out of a plane or a flying.

You know, we start to see, think, feel, and create these patterns that get reinforced from zero to about 13, 14. At around 14 years young, the research has shown that this switch goes off. And now we go into a reinforcement pattern where we reinforce the beliefs, the self-image, the fear of the snake or the fear of driving or the fear of sex or the fear of jumping out of a plane or a flying.

So we reinforce these patterns and they get stronger and stronger and stronger and stronger. And the way the brain works is consistency compounds. So when I think negatively over and over and over again, it compounds. When I feel disempowered, disillusioned, not good enough, not smart enough, not worthy enough, it compounds.

So we reinforce these patterns and they get stronger and stronger and stronger and stronger. And the way the brain works is consistency compounds. So when I think negatively over and over and over again, it compounds. When I feel disempowered, disillusioned, not good enough, not smart enough, not worthy enough, it compounds.

So we reinforce these patterns and they get stronger and stronger and stronger and stronger. And the way the brain works is consistency compounds. So when I think negatively over and over and over again, it compounds. When I feel disempowered, disillusioned, not good enough, not smart enough, not worthy enough, it compounds.

And then our brain just moves into keeping the patterns consistent to maintain identity.

And then our brain just moves into keeping the patterns consistent to maintain identity.

And then our brain just moves into keeping the patterns consistent to maintain identity.

I coined this term. So let me take you back to, you know, when Mr. Alan Brown became my mentor. Right. So the goals that he had me set. Right. He had me rewrite them afterwards in a form of a story. So the story went like this. I am so happy and grateful that I am now earning $10,000 a month. Right. I am selling real estate easily and happily, and people love working with me.

I coined this term. So let me take you back to, you know, when Mr. Alan Brown became my mentor. Right. So the goals that he had me set. Right. He had me rewrite them afterwards in a form of a story. So the story went like this. I am so happy and grateful that I am now earning $10,000 a month. Right. I am selling real estate easily and happily, and people love working with me.

I coined this term. So let me take you back to, you know, when Mr. Alan Brown became my mentor. Right. So the goals that he had me set. Right. He had me rewrite them afterwards in a form of a story. So the story went like this. I am so happy and grateful that I am now earning $10,000 a month. Right. I am selling real estate easily and happily, and people love working with me.

I wrote this whole story. I'm now living in my dream four-bedroom home. I'm driving at the time I said I wanted a Cadillac Sedan DeVille. I'm helping take care of my parents. I wrote this one-page story of what this new identity and new story would be. So that was kind of like part one, week one.

I wrote this whole story. I'm now living in my dream four-bedroom home. I'm driving at the time I said I wanted a Cadillac Sedan DeVille. I'm helping take care of my parents. I wrote this one-page story of what this new identity and new story would be. So that was kind of like part one, week one.

I wrote this whole story. I'm now living in my dream four-bedroom home. I'm driving at the time I said I wanted a Cadillac Sedan DeVille. I'm helping take care of my parents. I wrote this one-page story of what this new identity and new story would be. So that was kind of like part one, week one.