John Assaraf

We have somebody who's looking to buy a home in the neighborhood. Have you thought about making a move? If they said yes, I go, great. Could my broker and I, Allen Brown, come over today at three o'clock or would five o'clock be better? So I had an alternative choice. The illusion of choice. Right. And then if they said, sure, three o'clock is great. Great. We'll see you there.

I'll let you know if there's any changes. Hang up, Mr. Brown. We have a three to five o'clock appointment. If they said, no, we're not thinking about making it. I said, thank you so much. Oh, by the way, have any of the neighbors, you know, said anything about moving this year? Yes. Oh, great. Would you mind putting me in touch with them? Give me their number, whatever.

I'll let you know if there's any changes. Hang up, Mr. Brown. We have a three to five o'clock appointment. If they said, no, we're not thinking about making it. I said, thank you so much. Oh, by the way, have any of the neighbors, you know, said anything about moving this year? Yes. Oh, great. Would you mind putting me in touch with them? Give me their number, whatever.

I'll let you know if there's any changes. Hang up, Mr. Brown. We have a three to five o'clock appointment. If they said, no, we're not thinking about making it. I said, thank you so much. Oh, by the way, have any of the neighbors, you know, said anything about moving this year? Yes. Oh, great. Would you mind putting me in touch with them? Give me their number, whatever.

If they said no, I said, oh, thank you. Oh, one last question. Since we are the local real estate company in the neighborhood, do you know when you might be thinking of making a move so we could put it into, at the time they had a card decks file. We wrote everything by hand. You know, we put it in our file. So I had a script. And I was also taught, yeah, people hang up on you.

If they said no, I said, oh, thank you. Oh, one last question. Since we are the local real estate company in the neighborhood, do you know when you might be thinking of making a move so we could put it into, at the time they had a card decks file. We wrote everything by hand. You know, we put it in our file. So I had a script. And I was also taught, yeah, people hang up on you.

If they said no, I said, oh, thank you. Oh, one last question. Since we are the local real estate company in the neighborhood, do you know when you might be thinking of making a move so we could put it into, at the time they had a card decks file. We wrote everything by hand. You know, we put it in our file. So I had a script. And I was also taught, yeah, people hang up on you.

Yeah, people go, you freaking idiot. What do you call me for? It's dinner time. So he taught me how to manage the rejection, the no, the clicks. He also gave me this sheet and it had a hundred boxes on it. Box one had $15, $15, $30, $45, $60, $75, $90, $105, $120, $135, all the way from $15 all the way down to $1,500 in box 100. And here was the game. He says, your job is to make 100 calls a day.

Yeah, people go, you freaking idiot. What do you call me for? It's dinner time. So he taught me how to manage the rejection, the no, the clicks. He also gave me this sheet and it had a hundred boxes on it. Box one had $15, $15, $30, $45, $60, $75, $90, $105, $120, $135, all the way from $15 all the way down to $1,500 in box 100. And here was the game. He says, your job is to make 100 calls a day.

Yeah, people go, you freaking idiot. What do you call me for? It's dinner time. So he taught me how to manage the rejection, the no, the clicks. He also gave me this sheet and it had a hundred boxes on it. Box one had $15, $15, $30, $45, $60, $75, $90, $105, $120, $135, all the way from $15 all the way down to $1,500 in box 100. And here was the game. He says, your job is to make 100 calls a day.

Speak to 30 people, get five appointments. He says, you do that. Maybe today you'll find somebody who wants to buy or sell a house and you'll make that $1,500 over time. So he taught me these frameworks to make it fun, to not take rejection personally, to upgrade my identity, my knowledge and skills to match the goal that I want to achieve.

Speak to 30 people, get five appointments. He says, you do that. Maybe today you'll find somebody who wants to buy or sell a house and you'll make that $1,500 over time. So he taught me these frameworks to make it fun, to not take rejection personally, to upgrade my identity, my knowledge and skills to match the goal that I want to achieve.

Speak to 30 people, get five appointments. He says, you do that. Maybe today you'll find somebody who wants to buy or sell a house and you'll make that $1,500 over time. So he taught me these frameworks to make it fun, to not take rejection personally, to upgrade my identity, my knowledge and skills to match the goal that I want to achieve.

And within six months, I made, as I mentioned, my first, I made $60,000 in six months, $10,000 a month, but he got half of that. But then he taught me some new skills. And then I made $300,000 in the next 12 months. So there was a behavior to follow my story and my affirmations that were not true and my visualizations and listening to this story that I would say is bullshit.

And within six months, I made, as I mentioned, my first, I made $60,000 in six months, $10,000 a month, but he got half of that. But then he taught me some new skills. And then I made $300,000 in the next 12 months. So there was a behavior to follow my story and my affirmations that were not true and my visualizations and listening to this story that I would say is bullshit.

And within six months, I made, as I mentioned, my first, I made $60,000 in six months, $10,000 a month, but he got half of that. But then he taught me some new skills. And then I made $300,000 in the next 12 months. So there was a behavior to follow my story and my affirmations that were not true and my visualizations and listening to this story that I would say is bullshit.

But in week one, two, three, four, it was like heavy, no way, negative. I can't do it. But as soon as I got some appointments, as soon as we got a listing, as soon as we made a sale, I'm like, well, maybe I can do this. So I went from I can't, don't deserve it, not smart enough, not good enough to maybe I can. Hey, this is not that bad. I'm making progress. I'm doing better.

But in week one, two, three, four, it was like heavy, no way, negative. I can't do it. But as soon as I got some appointments, as soon as we got a listing, as soon as we made a sale, I'm like, well, maybe I can do this. So I went from I can't, don't deserve it, not smart enough, not good enough to maybe I can. Hey, this is not that bad. I'm making progress. I'm doing better.

But in week one, two, three, four, it was like heavy, no way, negative. I can't do it. But as soon as I got some appointments, as soon as we got a listing, as soon as we made a sale, I'm like, well, maybe I can do this. So I went from I can't, don't deserve it, not smart enough, not good enough to maybe I can. Hey, this is not that bad. I'm making progress. I'm doing better.

So holy fuck, can I ever do this?