John Assaraf

This thing called the brain and our conscious and subconscious mind has been a study of mine now literally 43 years. And I discovered that we can all achieve more, but it's harder than we think because we don't have the right process, not because we can't.

This thing called the brain and our conscious and subconscious mind has been a study of mine now literally 43 years. And I discovered that we can all achieve more, but it's harder than we think because we don't have the right process, not because we can't.

And very few people were taught the right process to shift their mindset and to be able to, let's say, let go of disempowering, whether it's thoughts or emotions or habits, which are so hard to break in the absence of the right process. So I became really good at first using myself as a guinea pig to achieve a little bit of success in each area of my life.

And very few people were taught the right process to shift their mindset and to be able to, let's say, let go of disempowering, whether it's thoughts or emotions or habits, which are so hard to break in the absence of the right process. So I became really good at first using myself as a guinea pig to achieve a little bit of success in each area of my life.

And very few people were taught the right process to shift their mindset and to be able to, let's say, let go of disempowering, whether it's thoughts or emotions or habits, which are so hard to break in the absence of the right process. So I became really good at first using myself as a guinea pig to achieve a little bit of success in each area of my life.

But then I started writing about it and teaching people through my books or my coaching, and they started to duplicate the results as well. So I knew that it wasn't about me, but it was really about a process that anybody could follow. So I've just been using it in my own life for many, many years because I want to live an extraordinary life. I don't want to live an ordinary life.

But then I started writing about it and teaching people through my books or my coaching, and they started to duplicate the results as well. So I knew that it wasn't about me, but it was really about a process that anybody could follow. So I've just been using it in my own life for many, many years because I want to live an extraordinary life. I don't want to live an ordinary life.

But then I started writing about it and teaching people through my books or my coaching, and they started to duplicate the results as well. So I knew that it wasn't about me, but it was really about a process that anybody could follow. So I've just been using it in my own life for many, many years because I want to live an extraordinary life. I don't want to live an ordinary life.

And I'm willing to be disciplined enough, which is a little bit interesting because everybody's already disciplined to what they are disciplined to. So discipline is really a habit. The question is, what are your habits that are easy for you to do? And so I just learned the process to be able to make change a little bit easier. Not easy, but a little bit easier.

And I'm willing to be disciplined enough, which is a little bit interesting because everybody's already disciplined to what they are disciplined to. So discipline is really a habit. The question is, what are your habits that are easy for you to do? And so I just learned the process to be able to make change a little bit easier. Not easy, but a little bit easier.

And I'm willing to be disciplined enough, which is a little bit interesting because everybody's already disciplined to what they are disciplined to. So discipline is really a habit. The question is, what are your habits that are easy for you to do? And so I just learned the process to be able to make change a little bit easier. Not easy, but a little bit easier.

Yeah, so I think first, ask yourself this question. Were you born with those habits? And anybody who thinks they would go? No. So what is a habit? Like, what is a habit? And the answer from a science perspective, a brain science perspective, it's an automatic process that has a trigger a behavior and a reward. It's an automatic process.

Yeah, so I think first, ask yourself this question. Were you born with those habits? And anybody who thinks they would go? No. So what is a habit? Like, what is a habit? And the answer from a science perspective, a brain science perspective, it's an automatic process that has a trigger a behavior and a reward. It's an automatic process.

Yeah, so I think first, ask yourself this question. Were you born with those habits? And anybody who thinks they would go? No. So what is a habit? Like, what is a habit? And the answer from a science perspective, a brain science perspective, it's an automatic process that has a trigger a behavior and a reward. It's an automatic process.

Something triggers you to, let's say, wake up and go to the coffee machine or, you know, wake up and get dressed first, then go to the coffee machine. So we all have these triggers. It could be a sound. It could be a scent. It could be a color. It could be a person. It could be a place. It could be a song. It could be anything. It could be waking up.

Something triggers you to, let's say, wake up and go to the coffee machine or, you know, wake up and get dressed first, then go to the coffee machine. So we all have these triggers. It could be a sound. It could be a scent. It could be a color. It could be a person. It could be a place. It could be a song. It could be anything. It could be waking up.

Something triggers you to, let's say, wake up and go to the coffee machine or, you know, wake up and get dressed first, then go to the coffee machine. So we all have these triggers. It could be a sound. It could be a scent. It could be a color. It could be a person. It could be a place. It could be a song. It could be anything. It could be waking up.

And then we behave and then we get the reward of that behavior. And what most people don't understand is they mostly try to change the behavior. And changing the behavior, as much as it sounds really, really great, most of the time it doesn't work long term. And so the question is, if the behavior isn't what I want to change, then what is it that I should be changing?

And then we behave and then we get the reward of that behavior. And what most people don't understand is they mostly try to change the behavior. And changing the behavior, as much as it sounds really, really great, most of the time it doesn't work long term. And so the question is, if the behavior isn't what I want to change, then what is it that I should be changing?

And then we behave and then we get the reward of that behavior. And what most people don't understand is they mostly try to change the behavior. And changing the behavior, as much as it sounds really, really great, most of the time it doesn't work long term. And so the question is, if the behavior isn't what I want to change, then what is it that I should be changing?