John Block

It's pretty awesome.

We think having kind of multiple ways to win is pretty powerful.

So I'd say that's my top-out answer.

And part of that is come back to it depends.

If you told me that you were going to Greenfield, you're in Dallas, and you're going to Greenfield in Fort Worth or even Greenfield in Austin, I'd say, okay, I can kind of see how that makes sense.

If you're in Dallas and you told me you're going to Greenfield in Portland, Oregon or Maine, I'd say, yeah, that might be kind of hard.

Like those are pretty far away and it's going to be hard to, you know, really get your people there and your culture tied.

And like, are you sure you're ready to do that?

And so I'd probably say, you know, if you do both, it's great.

I love organic growth.

So the Greenfield concept I love.

I also would want to understand, we always look at how much it's going to cost, how confident, how on risk are you when you go to Greenfield?

Can you do it efficiently?

Hence, you could probably Greenfield into Fort Worth much more efficiently.

You could start with winning some customers that you serve from Dallas and then eventually open up a branch in Fort Worth.

That's a lot easier than saying like, oh, by the way, no one in Portland, Oregon has even heard of my brand.

or has any idea who we are because it's thousands of miles away.

Like that's all my people and all those things.

So we just look at, we kind of look and assess and see what makes sense.

We like both levers because we think there's a reason to play each of them.