John Block

I'm 10 million of revenue.

I keep getting called by strategic acquirers that are trying to buy me.

I want to be the platform.

I want to do something bigger.

I want to be more.

I want to show the world.

And he laid out a map that said, I'm going to go from 10 to 100 of revenue in five years.

And we said, yes.

Strong, ambitious leader.

Large fragmented market.

Partnered through M&A.

Partnered people with technology.

Leaned into the idea of us helping him.

And we leaned right back in and said, these are the people we look for.

People that have those characteristics, that have built something special, that are at the beginning, have a huge runway ahead, and are looking for a partner that can help them.

And so that's kind of the bread and butter of what we try to do.

And our first investment, I think, has proven that to a T. We're kind of three years in the businesses.

The North is $60 million of revenue this year, so go from $10 to $60 in three years.

That's the kind of journey we try to go on and keep going from there.

So we, we do exactly what you said, kind of 10 to 15% incentive plans and we carve out 20 to 30% of that.