John Brakey

Yeah, that's about right.

I'm ready.

So what happened, maybe just understand the background that I used to be one of our customers effectively.

And so I really understand that.

the business that our customers are experiencing and the issues, the problems, the challenges and so forth.

And so the product was really built with best practices in mind.

You think about a services-based business that also does the technology.

Yeah, sure.

So, well, the company that I was involved with was called Unis Lumen, and it was the third largest Cisco partner in Canada.

And it did an array of services from, you know, if you think about it from a consulting design implementation and post-implementation services or what's now called managed services.

And so if you think about a company that's doing service-based business, most of their profitability comes from their services, not from the product sales that they do.

And so it's really critical in a service-based business to really manage your utilization and to make sure that you're not losing money because you're doing work that didn't get built.

In addition to that, as you're growing and our experiences, we grew from 30 million to 50 million to 70 million and so forth.

And every time we grew at a fairly good clip, it really put a burden on our cashflow.

And so it's really important to be able to think about how you're billing customers, how fast you're billing customers and so forth.

So all of those best practices were integrated into Promise.

In addition to that, if you look at most people in the market, they're using two, three, sometimes four different products to cobble their business together, whether it's in the sales process, the order admin process, the delivery project services, and the ticketing side of the service post-implementation.

And what we want to do is have a single place where every time I updated something, it updated across the whole system.

Correct.

And also understood.