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John Brakey

๐Ÿ‘ค Speaker
120 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

It breaks down into support, like customer service and so forth, implementation training, and the other part of it is the dev development.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

We're always doing updates and releases, adjusting to what's the need for in the marketplace.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

So we do a new release every two to three months, actually.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

I'm not sure.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

I don't do math very well.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

Yeah, that's about right.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

So a combination of some referrals from existing customers.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

So we have a program with existing customers that they refer us.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

And the other one is we do...

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

The nice thing about our business is we know who the target customers are.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

And so we have a pretty strong list of about 4,000 prospects where we know their names, we know the people in the company, and so we can market to them and call them and so forth.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

And it's really about a cycle that somebody's, you know, you call them up and they, I'm not interested, I don't have a problem.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

A year later, they're not happy with their current solution.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

And so you just have to keep on remarketing to them.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

And over time, those 300 or so, or 3,000, I should say, prospects drop into the sales bucket.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

Yeah, pretty much.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

We've had a lot of good cash flow and we had our own investment from some other businesses that we sold.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

So we've never really had to go outside in the marketplace.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

Good mathematician there.

SaaS Interviews with CEOs, Startups, Founders
How He Patiently Bootstrapped To $4.5m in Revenue In Legacy Space

Well, I think that what I've learned from some previous businesses that I've owned is that train time is any time.