John Burn-Murdoch

That's true, yes.

So actually, with conscientiousness, it's pretty much a straight diagonal line through the 2010s up to the last couple of years.

With neuroticism, agreeableness, and extroversion, you've got a slight decline pre-pandemic, a slight decline post-pandemic, but a sort of acceleration of that trend in 2020-21.

A hundred percent.

And I'm looking forward to reading your piece.

One thing I'll, I'll give you for free.

You might already have this, but the really interesting wrinkle in the exercise data is that rates of team sport participation among people from sort of 16 up seem to be declining, but it's that individual you talked about running, running gym workouts, those kinds of things are on the rise.

So like you say, even with a healthy behavior,

It has become more antisocial.

Everyone's listening to this podcast right now probably on their run.

So it's the individualization of everything.

It's about setting those personal bests, which is a wonderful thing.

Self-improvement is a wonderful thing.

Right, exactly.

Yeah, exactly.

These can all be good things, but it's significant, as you say, the shift.

from doing something that is more casual and social, like playing soccer, or, you know, I'm sure, well, basketball, I was reaching there for a US sport, the switch from that to running or lifting weights.

So yeah, I think that's super interesting.

And yeah, I also think it's interesting how much of the wellness conversation often doesn't even talk about physical fitness.

it is often that the self-care, the sort of therapy speak, that kind of thing, rather than saying, like, get out and go play ball with your mates.