John Coogan

Thanks so much for hopping on.

Please introduce yourself and the company.

How much of this is data for the CFO of a consumer brand to understand return on ad spend versus actually taking it through to a creative tool, closing the loop, and integrating with generative content, writing marketing briefs, maybe even generating copy, probably not in your models directly, but throughout and harnessing everything together?

What is, give us sort of a case study from the NBA.

Like, NBA is in the news, obviously.

Seems like people show up with plenty of money.

I don't know that you need any, like, what questions do you need other than what's your credit card number?

Because I got a $100,000 ticket here for you, and you'll pay whatever it takes to get to this game.

How do you guys actually interact with different ad platforms?

Let's say Meta or AdWords, TikTok, etc.

?

Wow.

How quickly can you prove to companies that the product works?

Yeah, what are like the biggest, broadest meta trends in consumer marketing these days?

I mean, we went through like the Facebook direct targeting, direct response boom.

We went through the influencer by YouTube ads boom.

But in the age of AI, I think everyone's expecting just like AI generated ads.

But is there some other trend where like,

you can target a smaller audience, so you can go on a more niche platform, so you might see more uplift from a platform that previously wasn't ROI positive.

What else are you seeing in terms of just broad marketing trends?