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John Coogan

πŸ‘€ Speaker
17868 total appearances
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Voice samples: 3
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Appearances Over Time

Podcast Appearances

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

Do you have a thesis on how or why they behave differently?

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

It seems like it's higher conversion.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

If I'm landing on a web page after doing a deep research report on a product, I've learned so much, so I'm probably not going to need to scroll the product detail page.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

I'm probably either just want to jump to checkout or I want to do something else to verify something that I learned in the chat app.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

What percentage of the creative that your customers are running do you think is heavily generated with AI or influenced by AI or created in process?

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

Yeah, like if you're going to create a lookalike audience for somebody, and then you're telling them like, hey, you should put spend behind this, you're also in a pretty good position to theoretically as models get better, say like, here's 100 pieces of content that you can run against them, and then they can select, okay, what fits our brand, what doesn't.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

I wonder if you find a lookalike audience of people that just love AI slop and you just feed them the sloppiest ads.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

Because a lot of people don't like the AI slop, but there's probably some niche audience out there that's like, I'm buying if there are six fingers.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

Matt, you'll appreciate this.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

We obviously love ads, firm supporters of ads, all this stuff.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

But somehow I ended up in a holdout.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

Don't say this.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

They're going

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

I ended up in a holdout on Meta where I do not get any ads.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

Like I'm in the probably like 0.05% of people that they're like testing engagement with.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

And I'm like, I'm the wrong guy to test on.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

But I just, I just realized one day I was like, wait, I have not gotten an ad.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

on Instagram in months.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

And still to this day, absolutely nothing.

TBPN
Bezos AI Play, Future of Airports, CAA Fund | David Reger, Mike Wior, Ariel Cohen, Jeff Tatarchuk, Matt Joseph, Ade Ajao, Jeremy Fraenkel

Imagine they run this experiment, whole, whole group, no ads, and they just find like massive depression, just massive rates of depression.