John Coogan

Do you have a thesis on how or why they behave differently?

It seems like it's higher conversion.

If I'm landing on a web page after doing a deep research report on a product, I've learned so much, so I'm probably not going to need to scroll the product detail page.

I'm probably either just want to jump to checkout or I want to do something else to verify something that I learned in the chat app.

What percentage of the creative that your customers are running do you think is heavily generated with AI or influenced by AI or created in process?

Yeah, like if you're going to create a lookalike audience for somebody, and then you're telling them like, hey, you should put spend behind this, you're also in a pretty good position to theoretically as models get better, say like, here's 100 pieces of content that you can run against them, and then they can select, okay, what fits our brand, what doesn't.

I wonder if you find a lookalike audience of people that just love AI slop and you just feed them the sloppiest ads.

Because a lot of people don't like the AI slop, but there's probably some niche audience out there that's like, I'm buying if there are six fingers.

Matt, you'll appreciate this.

We obviously love ads, firm supporters of ads, all this stuff.

But somehow I ended up in a holdout.

Don't say this.

They're going

I ended up in a holdout on Meta where I do not get any ads.

Like I'm in the probably like 0.05% of people that they're like testing engagement with.

And I'm like, I'm the wrong guy to test on.

But I just, I just realized one day I was like, wait, I have not gotten an ad.

on Instagram in months.

And still to this day, absolutely nothing.

Imagine they run this experiment, whole, whole group, no ads, and they just find like massive depression, just massive rates of depression.