John Doherty

And then they also pay us a percentage of all the work that they close in perpetuity.

Right now, it's definitely the retainers, but the commission side is growing.

No, because...

With the way my business works, right, there are people that there are a lot of people that can only spend a couple hundred bucks on marketing.

Right.

But there are a lot fewer that can spend three to five K, that sort of thing.

So we're never going to get that huge volume of of people.

Right.

So we necessarily need to have the commissions in there so that as the number of leads grows, we don't have to bring on more agencies to work with.

to send them more work, we can just keep sending the same agencies more work and make more money from it at the same time.

So I launched it almost five years ago as a side project and went full time on it two and a half years ago when I experienced some career turbulence and got laid off from my last job.

Career turbulence.

Yeah, really tough.

So I actually didn't start on the retainer model.

I actually started as a pay per lead model.

So I had a lead come in that was perfect for a buddy that runs an agency in Utah.

And I basically sent it to him and said, hey, would you be willing to pay 50 bucks for this lead?

And he goes, yeah, what's your PayPal?

Three minutes later, I had 50 bucks my PayPal account.

I sent the lead to him.