John Gafford

These are busy guys that have serious careers, and sometimes it's hard to make that commitment to always be in the same place at the same time.

And so we started having guests on.

And when I started having guests on,

you know, I started learning so much from these people that came through and really learning about them and what they had.

And I always seem to start walking away from every podcast, like, dude, I got to do that.

Or that's a really good nugget or this and that.

And so I kind of wanted to lean in that, which is why we changed to this format, which was really, you know, trying to help people and get information out as much as we can for folks.

But I agree with you on the fact that when you were talking about like getting no, you know, if you want authority in your space,

This is a great medium because people can find you and they can really kind of get to know what you're all about.

Exactly.

And there's no better client interaction I ever have, whether it's with an actual real estate client or it's with an agent that's coming to work for us when they walk in and they say, oh, I feel like I know you.

It's the best.

It really is.

It's the best.

So give me your formula for somebody out there that's thinking about starting a podcast.

I want to hear what your formula is.

Yeah.

Okay.

I'll agree with that.

Keep going.