Building Discipline, Leadership, and Business Success – Leo Climaco

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Escaping the Drift with John Gafford 45 min 3 speakers 8 chapters transcribed 5 months ago
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What mindset is essential for business success?

John Gafford 0:04
And now, Escaping the Drift, the show designed to get you from where you are to where you want to be. I'm John Gafford, and I have a knack for getting extraordinary achievers to drop their secrets to help you on a path to greatness. So stop drifting along, escape the drift, and it's time to start right now. back again back again for another episode of the podcast where like it says in the opening man gets you from where you are to where you want to go and today live in studio flown in right all the way from the sunny beaches of florida fort lauderdale anyway um This is a guy who was an entrepreneur in his own right, but has used the medium that we're on right now, podcasting, to help other people establish their authority and build their brand.
John Gafford 0:46
And I thought it'd be interesting to talk about kind of the mechanics and the inner workings of podcasting, because if it's something that you've ever considered doing... And this is probably a guy you want to talk to. Ladies and gentlemen, welcome to the studio. This is Leo Climaco. Leo.

How did Leo Climaco transition from IT to entrepreneurship?

John Gafford 1:00
Hi, John. How are you, buddy? Good, man. Good to see you. Thanks for coming in. Thank you. Thanks for coming in. So let's talk a little bit about like your background, obviously, because you're an entrepreneur by your own, right? What business did you guys really cut your teeth on and where is the basis for this starting?
Leo Climaco 1:15
So my background background is really in IT.

What lessons did Leo learn from his early business failures?

Leo Climaco 1:19
I was an IT manager, IT director for a very long time. I used to manage home offices for hedge fund billionaires. I worked for three different home offices and I consider that really my college education. Being around those guys, right? Taking in like a sponge. Eventually, I got to a place where I'm like, you know what? I want to be these guys. I don't want to be working for them. So at the time it was 2015, I took a year off in 2016. I was like, honey, you're gonna take on the load for a whole year and I'm gonna try to build companies and let's see how that goes. Let's see what you get. I built two companies, failed miserably, spent a ton of money.
John Gafford 2:01
Okay, don't run by that.
Leo Climaco 2:03
What were the companies you tried to build? So I tried to build an app company called Innovative Apps. This was back in 2016.
John Gafford 2:09
And what was the mission of Innovative Apps?
Leo Climaco 2:12
It was to build mobile apps for businesses. Okay.

How can entrepreneurs effectively market their ideas?

Leo Climaco 2:16
That was the goal. There was a lot of that going around back then. Yes. Why did it fail? Because I had no clue what I was doing and I spent too much money on the wrong things.
John Gafford 2:25
OK, talk about that. What do you mean you spent too much money?
Leo Climaco 2:27
So I was too concerned with actually having a company, actually having a logo, actually having a name, then actually focusing on the product and how I'm going to deliver it. So made the company incorporated, made a logo, made a website. spent all this money on the, what I think is now on the artificial part of it, but really didn't test the idea. I didn't test if people actually wanted when I was gonna sell.
John Gafford 2:59
Market fit is the most important, that's the important part of the equation. I tell people all the time, I have $100,000 bottle of vitamins sitting on my desk for the same reason. Look, if you're listening to this and you're out there and you have some miraculous idea that's gonna change the world, maybe throw it out there and see if anybody actually wants to buy it before you get in the business of building a logo and a website for the company.
Leo Climaco 3:22
Sell the idea first.
John Gafford 3:23
Well, I think that's, you know, that's the best thing that people don't realize that Kickstarter did was it really is this super incubator to see if your idea is a good idea. Correct. Like if you have a product, you need to start a Kickstarter with a social media campaign to see if anybody wants to pre-order it before it's even made.

What role does discipline play in leadership?

John Gafford 3:42
A lot of people don't realize that a lot of those products on Kickstarter, what you're seeing them run around with in the cool flashy videos is probably held together with duct tape and super glue and probably doesn't really work. It's just, let's see if this is something we should invest all the R&D money into making it work and getting that done.

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