How She Sold $2.5 Billion On TV Using This Pitch Formula - Dr Forbes Riley
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What is discussed at the start of this section?
Back again, back again for another episode of the show. Like it says in the opening, man, gets you from where you are to where you want to go. And today, man, I could not be more excited for today. I have been looking forward to this for a week because I got, dare I say, a legend in the studio for you guys today. This person has sold $2.5 billion in worth of products on television. Yeah, that's billion with a B. She's been called the queen of pitch. She's hosted over 197 national infomercials on QVC, HSN, ESPN, TLC, and more. She's coached over 100,000 entrepreneurs on how to communicate better and how to close better. She's a two-time TEDx speaker, a best-selling author, National Fitness Hall of Fame inductee.
This is like Tiger Woods at the first tee at the Masters. It just goes on and on and on and on. Ladies and gentlemen, welcome to the program, the author of the new book, Pitch Secrets A to Z. This is Dr. Forbes Riley.
I'm just going to play that every morning when I wake up.
Is that it? I got to hype you up, buddy. I got to hype you up, man. I am. I was so excited to have you because I got to tell you, when I did your podcast, it was so energy filled. And I just felt you do those things. We do a lot of this stuff, right? You have to do it. And at the end of your podcast, the time I got to spend with you, I felt energized, not drained. And for me, that's a lot. That's a lot. So I know that you're going to bring the heat today and you're going to help people. And listen, if you are in sales, if you are in any type of business that requires closing, and if you're in life, life requires closing, this is your lady. You need to listen up. And here we go. So Forbes, man, let's dive into it.
I just want to go, as you see, I don't have any questions. I don't do questions because we're going to have a conversation about this. So the first thing I want to ask you is why do you love this so much?
What do you mean by this? Because this could be life.
No, why do you love educating people and making them better so much?
So here's one of the things. Pitching has afforded me everything.
What pivotal moment changed Forbes Riley's life?
In fact, my first TED Talk, and I just booked my third one for July 4th. Pitching is a skill. It is not something you're born with, I think, because I know I can teach that. And what you do is when you can pitch, you can get anything and everything you want in life. And so as a speaker, I've gone back and looked at my life and realized all the tragedies that I went through that I've managed to overcome, and I'm still here. I've gone through a lot. I've gone through five different movies in my life, from raising a little boy who was murdered to having a mom and dad who were so sheltered and didn't want to see the world and worked hard, like everyone said, and then just died at 70 and never enjoyed their lives, to a little girl here who had braces when I was a little kid for eight years.
I know you've got kids. Your entire time you're a pretty little girl. I have full silver. I had that daughter. Oh, really? My daughter's had braces for five years. Then they put a tongue thruster in my mouth for two years from eight to ten. I couldn't talk.
She's 16. She's had braces since she was like 10 years old.
Why did you do that to her? It's not me.
I'm not an orthodontist. No, because I'll tell you why. It's because she has one tooth that we were waiting for to come down, and they waited for two years, and now they finally attached a chain to it, and they're pulling it down. So hopefully she's about 12 months out from being out of them.
How does she feel about it?
She's over it. She's so over it.
So here's the thing. You don't know when you're going through life, good, better, and different. You're just going through it. And if you're smart, you keep going. And then things evolve from that. And so I got a lot of lessons. Why would somebody like me want to do all the things I've done? People say, well, Forbes, you're all over the place. I was the host of the Laugh Factory in Los Angeles for three years. I'm working with Jerry Seinfeld, Robin Williams, Ellen DeGeneres.
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Chapters
8 chapters
1
What is discussed at the start of this section?
0:00–2:04
2
What pivotal moment changed Forbes Riley's life?
2:04–4:15
3
How did Forbes Riley transition into pitching and sales?
4:15–5:51
4
What unique pitching strategies does Forbes share?
5:51–35:11
5
What vision did Forbes Riley see that changed her life?
35:11–35:22
6
How did Forbes overcome her limiting beliefs about success?
35:22–35:42
7
What personal challenges did Forbes face during her career?
35:42–36:02
8
How did Forbes and her daughter start a company during COVID?
36:02–1:10:26
Speakers
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