From Cybersecurity to Golf Apparel - Scott Martin
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What is the main topic discussed in this episode?
Back again, back again for another episode of the podcast of Like It Says in the Opening Man gets you from where you are to where you want to be. And today, live in the studio, kids, I got something kind of cool for you. So this is actually a friend of mine who was very, very successful in his career, but just decided out of the blue a little while back, like a year and a half ago, to start a completely another business that's doing very well. It's kind of starting to take off. And we always have people on that... you know, have kind of crossed the finish line. I've kind of gotten over the finish line. And I thought it would be really interesting to kind of grab somebody that was in the middle of the race and kind of talk about how they got this started, where it got going.
You know, the idea here is if you're somebody at home that has an idea that's burning inside of you and you're thinking, man, I could make that happen or all the reasons I couldn't make it happen. This is a dude today that's going to tell you how he's making it happen. So ladies and gentlemen, welcome to the program. The
What inspired Scott Martin to start a golf apparel brand?
founder ceo chief creative and all-around genius behind the new golf brand scooter martini ladies and gentlemen welcome to the program this is scott martin scott thank you nice to meet you how are you buddy pull that a little closer first podcast for scott first one first one so dude you've been you're a pretty successful guy in your own right what what's the day job that's gotten you to where you are
Cybersecurity, more consultant, advisor, dealing with global Fortune 500 companies, really overseeing security, bringing new technologies to the market, solving complex business outcomes, trying to show like risk plus cost justification on why they're doing what they're doing. So that's more my day job.
Yeah. And at this point, it's at this point, you've got that pretty much down.
Yep. Correct.
Yeah. So life runs pretty smooth, pretty easy. Life is pretty good. Yep. I see you at the club. It frees up a lot of your time. You've got time to play golf and do things. And all of a sudden you just wake up one morning and say to yourself, you know what I need is a golf brand, a clothing apparel company, which is an incredibly tough business. So walk me through the idea stage of this coming to you and then deciding to make it happen.
Yeah, so it was more my wife and I talking through it. And it was, if we were going to do something, what would we want to do? Golf's always been my passion. Buying apparel, I've always been a consumer. So I was always thinking, what would I do different? How would I design something? Where do I think... is wear something that I want that I don't see out there today. And then ultimately the pricing just started getting to me. Every polo is $125. Every hoodie is $150. Hats are up to $90 now for good quality. So I started thinking there has to be a market to create those high-end quality products, but bring it together with a good design at a better price point more for the consumer.
So that's the idea. So you have no idea about apparel at this point.
Nothing.
No clue where to even start.
Nothing.
And you're having this conversation with your wife. Yep. And how did that go? Because look, man, the biggest business decision you can ever make is who you marry. I think we can all agree with that.
So how did that conversation go? it really good she was uh very supportive of it we started brainstorming around ideas and then you kind of get with an what are you going to name it then you start looking at domains and social medias and that whole avenue so we kind of decided to build a brand around like me personally it's my nickname i'm scott martin so it's scooters always my nickname and then uh my last name's martin but if you look back in my family last name was martini and they dropped the eye when they came over from italy so we kind of combined my nickname with family and heritage to my italian roots so combine the two into a brand try and make it like a larger than life persona right like you could be somebody that you're not normally it's kind of like a fictitious type guy well dude i'm the first one to say that that when you go out and it's men's day at the golf course
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Chapters
6 chapters
1
What is the main topic discussed in this episode?
0:00–0:58
2
What inspired Scott Martin to start a golf apparel brand?
0:58–5:36
3
How did Scott's background in cybersecurity influence his business journey?
5:36–15:56
4
What challenges did Scott face with his initial manufacturer?
15:56–22:59
5
How important is a tech pack in launching an apparel brand?
22:59–37:39
6
What strategies did Scott use to validate his market before launching?
37:39–42:23
Speakers
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