Scott Martin

Cybersecurity, more consultant, advisor, dealing with global Fortune 500 companies, really overseeing security, bringing new technologies to the market, solving complex business outcomes, trying to show like risk plus cost justification on why they're doing what they're doing.

So that's more my day job.

Yep.

Correct.

Yeah, so it was more my wife and I talking through it.

And it was, if we were going to do something, what would we want to do?

Golf's always been my passion.

Buying apparel, I've always been a consumer.

So I was always thinking, what would I do different?

How would I design something?

Where do I think...

is wear something that I want that I don't see out there today.

And then ultimately the pricing just started getting to me.

Every polo is $125.

Every hoodie is $150.

Hats are up to $90 now for good quality.

So I started thinking there has to be a market to create those high-end quality products, but bring it together with a good design at a better price point more for the consumer.

Nothing.

Nothing.

So how did that conversation go?