John Gafford

but your brain has just pattern recognized.

I said, listen, that's okay.

That's not going to happen.

And that's what your brain does.

The old brain, I guess, does is it recognizes those things because otherwise we would just walk around all day like, ah, ah, waiting for a rock to fall on us all the time.

So we start to see those things.

Well, the first thing that comes to mind with me is Pepsi.

Every 10 years, they have to redesign their logo and redesign everything.

And God knows how much they pay those firms to do it.

I saw a thing one time where it was like they pay millions of dollars for these marketing firms to do these rebrands.

Yeah, no, it does.

Let me ask you this, because obviously we're in the world now, you talked a little bit about it earlier.

One of the things that you said was when you're talking about we're emotional creatures that try to think intellectually.

And a guest I had on not too long ago is an incredible change agent for big corporations.

And with the advent of AI, we were talking about AI replacing jobs and doing these things.

And he said, well, the problem is

humans are emotional trying to get to intelligence and AI is intelligence trying to get to emotions.

There's still this disconnect as to why companies that choose to have AI as their front facing customer experience are not doing very well with it right now.

But in the age of AI as it's coming up, I know you talk a lot about this.

How is that gonna become a measure of critical?